If you build from plans, it's plans building. But if you design it first and draw your own plans, it's scratch building.
In increasing level of difficulty:
1. RTF
2. ARF
3. kit
4. plans
5. modified plans (e.g. enlarged)
6. scratch (one-off)
7. scratch (production)
As someone else suggested it's a good idea to start with non-scale (sport) scratch-built gliders. I like paper gliders but balsa wood is also good. The next logical step after that could be non-scale rubber free flight.
When designing a glider, there are 3 performance parameters you can optimize:
1. Minimum sink rate (i.e. maximum endurance)
2. Maximum glide ratio
3. Minimum stall speed
You will balance all three, or emphasize one over the other depending on how you want the glider to fly, or the contest events in which you're going to compete.